James Moore has spent most of his career living in Asia and working in the retail, consulting, and government sectors, where he set up four wholly foreign owned enterprises and was a former Senior Government Consultant at the Entrepreneurship and Innovation Bureau in Hangzhou, China. He was the first American to hold such a position. He is currently a co-founder of Athletify and the We Believe App. He also sits on the board of a global consulting firm in Salt Lake City. He holds a BA in Chinese from Brigham Young University, a Ph.D. from Zhejiang University in Entrepreneurship Management, and an MPA from Harvard. James and his wife are the proud parents of five children. He is a sports enthusiast and particularly loves coaching his children.