Join ASH Interactive, hosted by IPRA, as we meet virtually on the fourth Friday of the month for a short, sweet, and to the point discussion on the latest marketing trends and topics.

January 24

Content Marketing in the AI Era

  • Using AI tools for blog writing, social posts, and visual content.

  • Content personalization at scale.

  • Evergreen vs. trending content: Finding the balance.

  • Content audits: Optimizing and repurposing older content.

  • Visual storytelling trends: Infographics, videos, and GIFs.

  • Measuring content performance beyond views and clicks

February 28

March 28

Local SEO Strategies for Small Businesses

  •    Optimizing Google Business Profiles for visibility.  

  •    Key citation sites and how to manage them.  

  •    Leveraging reviews for SEO and credibility.  

  •    Building backlinks through community engagement.  

  •    Localized content creation ideas.  

  •    Voice search optimization for local queries.

Your Target Client & Your Voice

  •    Persona worksheet  

  •    Having a clear client persona and brand voice persona saves time, money and efficiency 

April 25

Building a Strong Brand Identity

  • Elements of a memorable brand (logo, voice, visuals).  

  • Crafting an authentic brand story.  

  • How to conduct a simple competitor brand analysis.  

  • Keeping your brand consistent across platforms.  

  • The role of typography, color psychology, and design trends.  

  • Evolving your brand without alienating loyal audiences.

May 23

Video Marketing Made Simple/CapCut Workshop

  • Planning low-budget, high-impact video campaigns.

  • Best practices for YouTube and emerging video platforms.

  • Creating engaging reels and short-form content.

  • Repurposing videos for different platforms.

  • The rise of live video: Strategies for successful streams.

  • Measuring video performance and improving over time.

June 27

Graphic Marketing Made Simple/Canva Workshop

  • Planning low-budget, high-impact graphic campaigns.  

  • Best practices for social media platforms.  

  • Creating engaging digital and print content.  

  • Repurposing graphic content for different platforms. 

  • Measuring performance and improving over time

July 25

Marketing Automation for Small Teams

  • Overview of budget-friendly tools (e.g., HubSpot, Mailchimp).  

  • Setting up automated email campaigns.  

  • Using chatbots for customer engagement and lead capture.  

  • Streamlining social media management with automation.  

  • Automating data collection and reporting.  

  • Avoiding pitfalls: Balancing automation with personalization.

August 22

Networking & Event Marketing in a Hybrid World

  • Identifying and preparing for networking opportunities.

  • Trends in hybrid and virtual event marketing.  

  • Creating engaging pre-event and post-event content.  

  • Building community through event-related social campaigns.  

  • Leveraging influencers and sponsors for event promotion.  

  • Tools for planning and managing event marketing.  

  • Evaluating the success of your event marketing efforts.

September 26

Leveraging Data for Smarter Marketing Decisions

  • Tools for small businesses to track performance (e.g., Google Analytics 4).  

  • The importance of first-party data in a privacy-focused world.  

  • Setting up dashboards for real-time insights.  

  • Understanding key marketing KPIs by industry.  

  • A/B testing strategies for ads, emails, and landing pages.  

  • Avoiding data overload: Focusing on actionable insights.  

October 24

Email Marketing: Back to Basics and Beyond

  • The power of segmentation for personalized campaigns.  

  • Crafting compelling subject lines and preview text.  

  • Designing mobile-friendly emails.  

  • Integrating interactive content (e.g., surveys, carousels).  

  • Using email to complement other marketing channels.  

  • Compliance with privacy regulations (GDPR, CCPA, etc.).

November 21

Ethical Marketing in 2025/26

  • Transparency in advertising and data usage.  

  • Diversity, equity, and inclusion in marketing campaigns.  

  • Fighting misinformation and building trust.  

  • Ethical considerations in influencer partnerships.  

  • Sustainability messaging: Authentic or greenwashing?  

  • The role of social responsibility in brand positioning.

December 19

2025 In Marketing Wrap Up & Look Ahead

  • Trends and predictions  

  • Topics for ‘26